For law firms
When someone asks AI “do I have a case,” whose name comes back?
NextNet AI tracks whether AI assistants recommend your firm on the questions prospective clients actually ask, practice area by practice area.
The problem
Your content can educate the whole market while another firm signs the client
Here’s the trap in how AI treats legal content. An engine can cite your firm’s article to explain how comparative negligence works, then recommend a different firm when the person asks who to call. On paper, you’re visible. In practice, the recommendation went elsewhere, and no rankings report or mention counter will surface the difference.
The bar is also higher for you than for most businesses. Legal sits in the strictest scrutiny category AI engines apply (YMYL: your money or your life), which means the trust signals that decide recommendations are stronger and less forgiving in your vertical than almost anywhere else.
“As your firm's guide explains, comparative negligence can reduce a payout…”
“For a case like this, contact your firm. They handle exactly this.”
How it works
How law firms use it
Score each practice area
Authority gets tracked separately for personal injury, family law, immigration, and every other practice area you run, instead of one blended number that hides where you’re weak.
See who gets recommended instead
Market Intel surfaces which firms win the recommendation on the same high-intent questions, and what’s driving it.
Close the trust gap
Get specific guidance on the authority and expertise signals AI engines weigh in legal content, and where yours fall short. The work itself can be done for you: no in-house marketing team required.
Build content that answers
Aim new content at the real questions engines are answering in your practice areas, rather than another general practice-area page.
Know which questions you own
Market Intel maps the questions people ask across the major AI engines, organized by where the person is in their decision. You see which questions end in your firm’s name, which a competitor owns, and which are still contested. That turns “we should do AI visibility” into a ranked list of questions worth winning.
The outcome
Compete for the clients you never saw
Cases you never saw
The cases your firm never got to compete for stop being invisible, so you can decide which ones are worth pursuing.
Budget where the clients are
You know which questions in each practice area have clients behind them and which are winnable, so content budget goes where the clients are instead of where the traffic is.
Something to show the partners
The firm's AI standing becomes something you can put in front of the partners, with specifics instead of a shrug.