Insights, strategies, and stories from the NextNet AI team.
The request rarely arrives as a request. It arrives as a forwarded screenshot, or a line at the end of a status call: someone on the client side asked ChatGPT…
Your monthly traffic report is still accurate. It has just stopped describing your audience. Sessions are down and search referrals…
Somewhere this week, a buyer in one of your advertiser’s categories opened an AI assistant and asked which company they…
Somewhere in your organization, a browser tab is open to a CDN bot settings page, and someone is hovering over…
The revenue meeting has a new column in it. Not a bigger one. A new one. For most publishers, the…
Every publisher has the same chart open somewhere. Search referrals, month over month, sloping down. The chart is accurate. It…
You ask an engine a question in your category. Your brand comes up. That feels like a win, right up…
Most teams working on AI visibility end up holding two reports that never quite meet. One is a keyword export.…
Nine months into the engagement, the client asks the question you knew was coming. What did we get for this,…
This morning, inside some ChatGPT answer you will never see, a brand in your category got named. No link. Just…
