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Core vs. Market Intelligence

Core shows how visible you are overall. Market Intelligence shows how visible you are to each kind of customer.

Every plan includes both. They run as separate campaigns from the same prompts, so you choose the mix for each client.

Core Intelligence

"How visible is my brand in AI answers overall, and against whom?"

Tied to The whole brand
Built For you, at setup
Size 25 prompts
Monthly report card A client-ready summary of visibility, competitors and next steps. Also your prospecting leave-behind.
Also included
  • AIR Score, out of 100
  • Share of voice vs. competitors
  • Results by AI engine
  • Named first, or just listed
  • Sites AI trusts and cites
  • What AI says about you
  • Trends month over month
  • Action Center fix list
Best for

Ongoing reporting, lead gen across a vertical, and agencies that want one score, one competitor list and a fix list.

Market Intelligence

"Which customers do I win or lose, where, and why?"

Tied to One kind of customer
Built By you, in minutes
Size About 20 prompts
Everything in Core The same measurements, asked the way one kind of customer would ask.
Plus
  • Customer types you define
  • Compare cities or services
  • Any country, region or town
  • How ready to buy they are
  • Who wins each customer type
  • Reuse audiences for new clients
Best for

Businesses with more than one kind of customer, place or product: multi-location, franchises, several service lines. Also scoping work before you pitch the fix.

Mention: the AI names your brand in its answer. Share of voice measures this.

Citation: the AI uses one of your pages as its source. Both are measured in Core and in every Market Intelligence campaign.

Market Intelligence in action

One business, many kinds of customers.

Core asks the general question. Each green row is a Market Intelligence campaign, asked the way one kind of customer would.

Local home services

A plumber · real results
Core: "How do I choose a licensed plumber in Charlotte?" Overall share of voice: 1.5%.
Homeowners with an emergency Named 0 of 9
"Who should I call right now for a burst pipe?"
Homeowners replacing a water heater Named 1 of 9
"Should I repair, replace or go tankless?"
Homeowners with hard or well water Named 2 of 9
"Who tests water and installs filtration near me?"

B2B services

An SEO agency · real results
Core: "Who are the best SEO companies?" Overall: ranked #1 of all brands.
Agency owners Ranked #2
"Which white-label SEO provider should I partner with?"
In-house marketing teams Ranked #2
"Who should we hire to grow organic traffic?"
Local business marketers Ranked #4
"Who can improve our local search and reviews?"

Professional services

A law firm · illustrative
Core: "Who is the best car accident lawyer in Tampa?"
Drivers just hurt in a crash Ready to hire
"I was rear-ended on I-275 yesterday. Which lawyer should I call?"
Spanish-speaking clients Language
"Abogado de accidentes de auto en Tampa"
Families after a wrongful death Researching
"How do I choose a wrongful death attorney?"

Ecommerce

A running shoe brand · illustrative
Core: "Best running shoes for everyday training"
Beginners buying a first pair New buyers
"What running shoes should I buy for my first 5K?"
Runners who need wide sizes Product fit
"Running shoes that come in wide widths"
Gift buyers Ready to buy
"Gift ideas for a runner under $150"

Plumber and SEO agency results are real (test accounts, October 2026); questions are simplified. Law firm and shoe brand are illustrative.

Setting up a campaign

Five plain questions.

A real example: a Charlotte plumber who wants to know which plumber AI recommends when a pipe bursts, city by city.

What do you want to know?

"Who gets the call when a pipe bursts?"

Who's the customer?

Homeowners

What do you want to compare?

5 cities in the service area

Where?

The Charlotte area

How ready are they to buy?

Ready to call right now

How to build it

Build a Market Intelligence campaign in 7 steps.

Every example below comes from the same Charlotte plumber build.

  1. Ask your question

    Type what you want to know, then pick the industry and area.

    "When Charlotte-area homeowners have an emergency, does AI recommend us, and who does it recommend instead?"
    Home services United States

  2. Pick the buyer question

    The builder suggests questions customers really ask. Keep the one that matters.

    ✓ Who is the best emergency plumber for a burst pipe or major leak near me right now?
    Which same-day plumber should I call for a sewer backup?

  3. Choose the customer

    Pick who's asking. Save it once and reuse it for the next plumber.

    Burst-pipe homeowners Need help right now for a burst pipe, major leak or after-hours failure.

  4. Choose what to compare

    Each value gets its own results. Here: one per city.

    Charlotte NC Concord NC Matthews NC Indian Trail NC Rock Hill SC

    Urgency (emergency, same-day, planned) was optional; adding it would triple the results.

  5. Choose how it's asked

    What kind of answer they want, and how close they are to buying.

    Recommendation Comparison Research Just looking Comparing Ready to buy

  6. See the prompt count

    Before anything runs, you see exactly how many prompts it will use.

    5 cities
    6 ways asked
    30 prompts

    Drafts are free. Prompts are used only when it runs.

  7. Approve and run

    Check the prompts it wrote, then run. One of the 30:

    "Which emergency plumber is best to call right now for a burst pipe at my home in Concord NC, United States?"

    Each prompt gets a quality score; weak ones are flagged before they run.

  8. Then read the answers

    Results come in by city and by AI engine. Prompt X-Ray shows the exact answer each AI gave, and who it named.

    Your brand named? Yes / No
    Who was named first Competitor
    Sites AI cited Sources
Prompt math
topics things you compare places ways each is asked prompts used per refresh

Example above: 1 question × 5 cities × 6 ways asked = 30 prompts. Start with one question, read the results, then expand.

Core runs the baseline. Market Intelligence finds who you're losing.

Both draw from the same prompts in every plan.

See pricing Watch the platform walkthrough