For Publishers
Why Citations Belong Next to Pageviews in Your Reporting
Your monthly traffic report is still accurate. It has just stopped describing your audience. Sessions are down and search referrals…
Category: For Publishers
For Publishers
Are Your Advertisers Showing Up in AI Answers?
Somewhere this week, a buyer in one of your advertiser’s categories opened an AI assistant and asked which company they…
For Publishers
Should Publishers Block AI Crawlers? What You Gain and What You Lose
Somewhere in your organization, a browser tab is open to a CDN bot settings page, and someone is hovering over…
For Publishers
Turning AI Visibility Into an Ad Product Publishers Can Sell
The revenue meeting has a new column in it. Not a bigger one. A new one. For most publishers, the…
For Publishers
What Publishers Lose When Readers Ask AI Instead of Clicking
Every publisher has the same chart open somewhere. Search referrals, month over month, sloping down. The chart is accurate. It…
For Publishers
Why AI Still Has No System for Paying for the Content It Uses
The AI industry has solved problems that looked impossible ten years ago. Models that reason. Systems that retrieve, synthesize, and…
For Publishers
How Publishers Earn AI Brand Authority
In our guide to seeing which sources AI trusts, we showed how to read the cast list for your coverage…
For Publishers
How to See Which Sources AI Trusts in Your Coverage Area
The newest reader of your coverage never visits your homepage, never sees your paywall, and never clicks your headlines. It…