Insights, strategies, and stories from the NextNet AI team.
An AI system can read your entire archive in less time than it takes you to read this paragraph. It can quote you, summarize you, and hand your reporting to…
In 1922 a radio station could play a hit song a dozen times in an afternoon and send the person…
Every day, AI systems pull your articles into answers that millions of people read. Ask ChatGPT, Gemini, Perplexity, Copilot, or…
Your AI visibility number went up last quarter. Now answer the harder question. At what point in a buying decision…
A client looks at a single AI visibility number and asks the only question that matters. Where does that come…
Somewhere this morning, a buyer in your category typed a question into an engine and got a short paragraph back.…
There is a number you have probably seen quoted in five different decks this year: 84% of AI citations come…
The request rarely arrives as a request. It arrives as a forwarded screenshot, or a line at the end of…
Your monthly traffic report is still accurate. It has just stopped describing your audience. Sessions are down and search referrals…
Somewhere this week, a buyer in one of your advertiser’s categories opened an AI assistant and asked which company they…
