For Publishers
Should Publishers Block AI Crawlers? What You Gain and What You Lose
Somewhere in your organization, a browser tab is open to a CDN bot settings page, and someone is hovering over…
Author: Matt Harrison
For Publishers
Turning AI Visibility Into an Ad Product Publishers Can Sell
The revenue meeting has a new column in it. Not a bigger one. A new one. For most publishers, the…
For Publishers
What Publishers Lose When Readers Ask AI Instead of Clicking
Every publisher has the same chart open somewhere. Search referrals, month over month, sloping down. The chart is accurate. It…
AI Visibility
Market Atlas: Where Your Brand Appears, and Who Appears With You
You ask an engine a question in your category. Your brand comes up. That feels like a win, right up…
AI Visibility
How to Read the Topical Map: Finding Your AI Content Gaps
Most teams working on AI visibility end up holding two reports that never quite meet. One is a keyword export.…
AI Visibility
How to Prove ROI on AI Visibility Work
Nine months into the engagement, the client asks the question you knew was coming. What did we get for this,…
AI Citation Tracking
Citation Footprint: What AI Links To vs What It Just Mentions
This morning, inside some ChatGPT answer you will never see, a brand in your category got named. No link. Just…
AI Visibility
How to Run a Client’s AI Visibility Audit in an Afternoon
A client forwards you a screenshot. They asked ChatGPT which provider to use in their category, and a competitor came…
For Publishers
Why AI Still Has No System for Paying for the Content It Uses
The AI industry has solved problems that looked impossible ten years ago. Models that reason. Systems that retrieve, synthesize, and…
Complete Guide
The Complete Guide to AI Search Optimization: AEO, GEO, and LLM SEO
Ask four vendors what they do and you can get four different acronyms for what looks like the same work.…